Purchase Barriers Matrix Report
Used primarily by retailers and brands looking to improve sell-through in their category, the Purchase Barriers Matrix Report identifies:
- How long shoppers spend at each pre-purchase stage
- Where specifically in the process they get "stuck"
- How to move them along the purchase path to "yes"
This tool is extremely effective with high consideration products, such as electronics and automobiles, and multi-step consumer decision paths, such as insurance, financial and medical.
Timing: Approximately four weeks for standard projects
Pricing: Varies by audience segmentation requirements and product characteristics
Deliverables: Comprehensive report identifies the type and strength of shopper influences and shopping path failure points, and the actionable steps needed in order to remove the barriers to purchase.