Purchase Barriers Matrix Report

Used primarily by retailers and brands looking to improve sell-through in their category, the Purchase Barriers Matrix Report identifies:

• How long shoppers spend at each pre-purchase stage
• Where specifically in the process they get "stuck"
• How to move them along the purchase path to "yes"

This tool is extremely effective with high consideration products, such as electronics and automobiles, and multi-step consumer decision paths, such as insurance, financial and medical.

Timing: Approximately four weeks for standard projects

Pricing: Varies by audience segmentation requirements and product characteristics

Deliverables: Comprehensive report identifies the type and strength of shopper influences and shopping path failure points, and the actionable steps needed in order to remove the barriers to purchase.

FAQ Purchase Barriers Matrix  (PDF)