Physical Response Diagnostics (PRD)
The intersection of neuroscience and decision making, Physical Response Diagnostics reveals the hidden physiology of shopping—where a shopper’s face tells the story. Our process tests marketing materials on shoppers as they are filmed. Using Affectiva's proprietary technology born of the M.I.T Emerging Media Lab, this process can reveal what the shopper is actually feeling and thinking, in real time. When combined with real-time shopper marketing diagnostics, a very clear quantitative picture is formed of a shopper’s true opinion.
Timing: Approximately four weeks for standard projects
Pricing: Varies by audience and product
Deliverables: Detailed report providing relevant data on the collective emotional response and real-time bio-feedback of a specific group of shoppers.