Neural Shopping Matrix (NSM)
The Neural Shopping Matrix is for clients looking to evaluate not only how influential traditional and emerging media is on shopper purchases, but to look at ALL influences of the path to purchase. It can be filtered by audience and category.
The Neural Shopping Matrix:
- Uncovers influences over the purchase timeframe
- Identifies when shoppers begin exploring a purchase
- What motivates their final purchase
This tool focuses on the complete shopper journey, from pre-shopping to final purchase, not just the in-store experience.
Timing: Approximately four weeks for standard projects
Pricing: Varies by audience segmentation requirements and product characteristics
Deliverables: Comprehensive report that details shoppers’ average cycle time from indecision to decision, their most influential media touchpoints and the source content they deemed most influential before making a purchase.