Created to measure engagement of shoppers during the final few feet of the shopping process, this tool evaluates in-store performance against 5 criteria that have been found to be highly correlated in the in-store environment:
In-store analytics also:
- Measures how in-store marketing materials are performing with shoppers
- What areas of the store are meeting, exceeding or falling short of expectations
- The results of any quantifiable media in store
And it delivers timely, practical information in real-time, so that brands and retailers can improve the in-store experience overall.
Timing: Approximately four weeks for standard projects
Pricing: Varies by audience and product
Deliverables: Detailed report that informs on where the in-store shopping process most fails shoppers, identifies gaps in information, and when layered on top of our Purchase Barrier Report and Neural Shopping Matrix, shows where in-store shopping performance information is working against shoppers’ actual needs.