In-Store Analytics

Created to measure engagement of shoppers during the final few feet of the shopping process, this tool evaluates in-store performance against 5 criteria that have been found to be highly correlated in the in-store environment:

1. Engagement
2. Attribution
3. Clarity
4. Credibility
5. Motivation

In-store analytics also:

• Measures how in-store marketing materials are performing with shoppers
• What areas of the store are meeting, exceeding or falling short of expectations
• The results of any quantifiable media in store

And it delivers timely, practical information in real-time, so that brands and retailers can improve the in-store experience overall.

Timing: Approximately four weeks for standard projects

Pricing: Varies by audience and product

Deliverables: Detailed report that informs on where the in-store shopping process most fails shoppers, identifies gaps in information, and when layered on top of our Purchase Barrier Report and Neural Shopping Matrix, shows where in-store shopping performance information is working against shoppers’ actual needs.